Founding
Ambassador
Amber becomes the face of Burn's Canadian launch: appearances, content, and her "DRIVEN" platform carrying the women-first message to a whole new market.
Burn Boot Camp Racing // Concept
Built On
Strength.
Driven To Win.
Trailblazing NASCAR driver Amber Balcaen, the first Canadian woman to win a NASCAR-sanctioned race in the U.S., is our proposed founding ambassador, carrying the Burn community north.
Ambassador
Amber Balcaen
Series
ARCA / #24
Launch Window
2026
The Partnership
Three ways Amber
powers Burn Canada
A partnership built on the Burn model (brand, ownership, and grassroots community), not a one-off endorsement.
Founding
02
The #24, Wrapped in Burn
A Burn Boot Camp livery on Amber's ARCA and NASCAR car, a 200mph mobile billboard in front of millions of motorsport fans.
03
Canada Launch Engine
Tied to the "Founding 100" GTA campaign, turning race-day reach into founding members before the first gym opens.
On Track // The #24
The #24,
wrapped in Burn
Burn Boot Camp blue-and-black across the hood and doors at Daytona and the ARCA Menards Series, the brand's first move into motorsport and a first for a women-first fitness franchise.
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Race-day impressions
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Amber's number
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Canada launch
45-MIN CAMP // IN SESSION
Why Burn Boot Camp
Real workouts.
Real community.
-
01
45-Minute Camps
Strength and conditioning "group personal training": mic'd-up Trainers, never the same workout twice.
-
02
Free Childwatch
Complimentary on-site childcare, the difference-maker no Canadian competitor offers at scale.
-
03
1:1 Focus Meetings
Personal accountability on mindset, nutrition, and goals: the community's crown jewel.
Burn Nation // By The Numbers
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Members across the U.S.
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Locations and growing
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A women-first community
Founding 100 // Now Forming
Bring Burn
to Canada.
The first Ontario gyms open in 2026, with Amber Balcaen and the #24 out front. The Founding 100 are the first members through the door, signed on before a single gym opens.
Concept mockup for discussion · Partnership proposed, not yet signed